The display
This exhibition has three sections which are divided according to geographical layout and subject matter.
Beijing, a rapidly developing Chinese capital and all its landmark buildings including the ‘bird’s nest’ stadium designed for the forthcoming Olympics.
Shanghai, the dream city, displays an ever-growing hunger for fashion and luxury brands of consumer goods.
This part shows the growing number of middle class who are ever on the race to better the daily life.
Shenzen is a frontier city which displays the country’s rapidly growing graphic design and printing.
The items on display are products of architecture, graphic design, fashion, youth culture, film, photography, product and furniture.
The aim
According to AP news, “The exhibit examines fashion and the rise of the middle class in the 1990s and its pursuit of the "Four Great Things": a car, a house, a computer and a mobile phone.”
"At the moment, creativity in terms of its connection to business and to manufacturing it's quite weak," said Zhang Hongxing, the exhibit's other co-curator. "But right now is a really exciting moment and we have to document it."
This exhibition, running till July 13th, is quite timely, coinciding with the run-up to the Beijing Olympics clearly demonstrates that this country of over a billion is ready to take on the world scene industrially and in the world of fashion.
